The importance for business owners to occasionally adopt the perspective of an investor to gain valuable insights and opportunities for growth cannot be overstated. Here are five key reasons why this shift in perspective is beneficial, including enhanced objectivity, a focus on long-term value creation, identification of strengths and weaknesses, access to capital and resources, and strategic alignment and accountability. Learn more and take advantage of tools like Ready for Next's assessment to evaluate their businesses through an investor's lens, even if they're not currently seeking investment, as it can lead to enhanced enterprise value and long-term success.

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”

– Carl Jung

We already know successful business owners are accustomed to pivoting their product or service according to the tides of consumer demands. COVID-19 proved this. But what many business owners may not be so familiar with is pivoting to meet the needs of an increasingly diverse labour pool, in order to achieve the same level of success.

If we assume VUCA is an adversarial environment – hostile to our short and long-term business interests – we bypass our cognitive biases telling us to dismiss what threatens our needs. We assume a posture of response rather than reaction and our approach to risk management switches from defensive to offensive.

It is important to have the right people and professionals around the table to help you achieve your optimal transition from business ownership. Even with long-standing advisors, experience in transitioning a business is critical to your success.
Having the right people in your corner will have a positive impact on the outcome. Learn more.